I for one love Lucky Mag. This sounds like a really exciting move. I think Lucky will be beyond successful at merging content and e-commerce!
Rumors of plummeting ad sales have been plaguing Lucky magazine for the last few years, causing fashion and media insiders to speculate that it’ll either go all-digital or, well, go out of business. Turns out, it’s not doing either of these things, but big changes are afoot for the 14-year-old shopping glossy. It was announced today that both Lucky magazine and Lucky.com will be spinning off from its parent company Condé Nast and will combine with e-commerce platform BeachMint, creating an entirely new company called The Lucky Group.
If you’re an online shopper, you’re probably be more familiar with BeachMint’s individual properties, including ShoeMint, StyleMint, and JewelMint, which sell affordable fashion and feature a celebrity as the face of the site. According to AdWeek, BeachMint is set to provide technology for a brand-new Lucky online shopping destination launching in early 2015.
Interestingly, Eva Chen—who joined Lucky last year as its buzzy, young, social media-savvy editor…
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